10 Tips to increase traffic to your website

Once you have a website to showcase your product or service, it’s important to get the word out. Generating traffic to your website will attract new customers and keep your business growing.
There are many ways to go about increasing traffic to your website and with the right expertise it’s a relatively effortless task. Here are a few basic tips you can implement on your own, on us!

1. Select the Right Keywords

Keywords play a significant role in determining the ranking of your website, choosing the right ones and utilizing them correctly will help you reach a higher position in the search results.

2. Have a Dynamic Design

Your website should be aesthetically pleasing as well as efficient. A thoughtful design may be the element that sways curious customers to delve more into your business which, could ultimately lead to an increase in your sales. Direct most of your attention to interface development and site navigation, your website should be clear and convenient, simply put, it should run smoothly and information should be easy to find.

3. Speed up your Websites Loading Time

Most prominent engines (Google, Bing, Yahoo, etc.) prefer fast loading websites and will promote those over slower loading ones, this is just one of the ways a slow loading website can negatively impact your rank position among search engine results. Additionally, slow loading speed has a negative behavioral impact on visitors. White or loading screens often lead to a negative customer experience. Nowadays, the average consumer expects a web page to load within two seconds or less, most will exit a site that takes longer to load. This among other reasons is why your site should have a fast loading time.

4. Register your company with “Google my Business”

Registering with “Google my Business” will help bring you more exposure as well as increase your credibility. It highlights relevant companies based on specific searches making it easier for customers to find information about your business including hours, contact information and, directions as you will also be visible on Google maps.

5. Take Advantage of Catalogues & Directories

Placing your site in business directories, catalogues and message boards will help people know about your company furthermore, it will help your company get backlinks.

6. Employ Direct Marketing

An effective direct marketing campaigns focuses on promoting a specific product or service and calls on customers to act. Promote your product and services to a target audience through email marketing, mailing promotional goods or information and, contests. This will lead to an increase in sales as well as increase the interest of the main customer base.

7. Improve Your Online Reputation

Your ranking in search engine result relies mainly on two things, relevance and reputation. Positive feedback plays an essential role in this however, not all customers are eager to take time out of their day to express their opinion. Make this easier by providing customers with an incentive which encourages them to leave feedback or a review.

8. Contextual Advertising

Contextual advertising is used to ensure your product or service is presented to your target audience. It consists of placing ad campaigns or promotions on sites that are directly relevant to the ad you are running, the theory is that a more interested audience leads to a higher click through rate and thus more conversions. It’s important to note that this method is expensive as you have to pay for quality advertising furthermore, there is a chance you could find yourself spending a large sum for subpar or average results.

9. Get on Social Media

Social media advertising is one of the most effective methods to increase traffic to your website. However, this marketing method does not suit every business. Before you decide to move forward with this, you must assess the feasibility of selling your product or service to users over social media.

10. Employ Search Engine Optimization

SEO is a process put in place to better your website in order to get organic traffic from search engine result pages, it’s a major tool for website promotion. Changes are made to make your site design and content more attractive to search engines, which will lead to an increase in your position within search engine results. It’s important to consistently increase your visibility within search engine results in order to attract new customers and not only returning ones.